Marketing

Old School Marketing that Still Works

by

Google AdWords, Facebook ads, Instagram, and email marketing, are just some of the modern ways to market your business. We are told by social media experts that traditional, old-school marketing does not work anymore. Let’s take a closer look, especially as some digital marketing methods have become overly saturated. Some traditional marketing methods work better […]

Instead of Taking out More Debt, Do This Instead

by

One of the first ways most people try to cover a financial shortfall is to incur more debt. Whether this is to support a struggling business or even on a personal level. This may be a solution in some cases or may be used in conjunction with other financial methods. However, there is another solution […]

Should You Market to Existing Customers or Search for New Ones?

by

Much of the marketing advice today focuses on marketing to obtain new customers, which is full of excitement and challenges. While you should always be seeking new customers, what about your existing ones? What is most effective? New customers: It is especially important to market to new customers when you are just starting up and […]

Want a Better Business? Focus on Recurring Revenues!

by

There are more ways to make money in business that can be listed. However, one mostly overlooked business model by a majority of small businesses is the recurring revenue model. Larger businesses already know this and are taking advantage of the benefits. Here are some pros and cons and how to implement the recurring business […]

Small Business, Large Profits

by

All small business owners want to increase sales, open new locations, obtain more customers, add employees and grow, grow, and grow some more. It sounds good, but is it really necessary? Is there an alternative? Necessity: It is necessary to grow your business as the alternative isn’t too appealing. You have financial obligations and people […]

3 Ways to Turn Around a Struggling Business

by

After the Great Recession there are still some businesses that may be struggling and don’t know what to do about it. Here are a few ways to turn around a struggling business: Upgrade: The rate of change nowadays seems to be accelerating at a pace that has not existed in the past. This includes technology, […]

Focus on These 3 Areas to Multiply Your Business Success

by

Having a business is not easy, and even successful business owners know this. But what is the secret to running a successful business and multiplying your results? You must focus on these 3 areas: Operations: Operations is a very broad category, but it can be viewed as any activity that supports or creates and delivers […]

Increase Sales or Cut Expenses?

by

What should be the focus? Should we increase our sales or cut our expenses? All of the marketing and self-development gurus tend to focus on increasing our sales, but other financial experts want us to focus on cutting costs and debts. Who is right and what should we do? Let’s look at the pros and […]

5 Simple Ways to Improve the Management of Your Business for Little to No Cost

by

The success of your business depends upon how well you manage it. From a start-up all the way to a billion dollar corporation, managing your business well will help to insure its success. Since most businesses are small businesses, here are some ways to help a small business owner. Answer the Phone: When a customer […]