You have probably heard of the show Shark Tank, which airs on ABC. The show is about entrepreneurs who pitch their products and ideas to a group of wealthy investors who are referred to as “sharks.” Hopefully, the sharks will bite and offer to invest some of their money in the fledgling businesses. Many […]
Marketing
Penny Wise, Pound Foolish
What do I mean by penny wise, pound foolish? Saving a penny, but it costs you a dollar. Here are a few examples: Extreme Couponing: I watched an episode of extreme couponing years ago and the first thought that came to my mind, aside from obsessive, is that the coupon clippers spend way too much […]
The One Most Important Thing Your Business Needs
You probably think I am going to say a good accountant is the most important thing your business needs. Although a good accountant is essential, it is not the number one priority. The most important thing your business needs is sales! Call it sales, revenues, fees, customers, or clients, but it is all the same. […]
Thinking of Starting a New Business?
Starting a new business can be an exciting endeavor. You get to be your own boss, create your own hours, and possibly achieve a greater sense of satisfaction. But what should you do to make sure your business is successful? Proper planning goes a long way, and a business plan is an excellent starting point. […]
Ramp Up Your Knowledge with These Books
Reading books can be an extremely effective way of obtaining knowledge. A brand new book can be purchased for $20 or less and even less for a used book or an e-book. If you can borrow a book from the library then it’s free (accept for possible late fees)! Here are some books that can […]
Effectively Marketing Your Business
Technology is constantly changing and so has the way a business can market. Even with these changes there are two basic ways a business should focus their marketing. Marketing to Existing Customers: This is when you focus your efforts on people who currently make purchases from you. LL Bean does an excellent job at this. […]