Eventually things will open up fully and business activity will be flowing better than it is right now. What will your business look like and what are some changes you can make?
Technology
The use of virtual meeting technology has skyrocketed with apps like Zoom and Google Meet. This pandemic has forced businesses to be nimbler and integrate technology as an essential aspect of business operations. Other technologies that can and should be used include remote servers, cloud-based software, virtual phone systems, and electronic payment processing.
Time Management
Doesn’t the week seem like one big blur? Even though you can have a Zoom meeting with a client at 10:30 PM, doesn’t mean that you should. It is good to keep some structure in place as best as possible. This includes start times, stop times, meeting times, checking and responding to emails, and telephone calls.
Method of Delivery
If you sold products through retail, including restaurants, then now is the time to ramp up your online sales and distribution capabilities. It doesn’t mean that you need to abandon your store front, but online sales and distribution cannot be ignored. The same goes for providing services virtually to your clients. Delivering services online, such as therapy or professional services, has been widely accepted. Rethink if you need to open that second office or if you can be more virtual.
Financial Cushion
Having a financial cushion for your business and also personally is absolutely essential. The weaker businesses will struggle to be up and running quickly, while the stronger businesses can do so easier and may even be able to take advantages of expansion. How much should you set aside? A cushion of 3 months of expenses is a good minimum. It will take a while to do so, so start saving little by little until you get there.
Keep Healthy
There is a great temptation to eat more and exercise less, but this will catch up with you and rob you of your energy and clarity to make good decisions. Don’t ignore your health because it will have a direct impact on your business and ultimately on your finances.
There is so much that is unknown at this time, and it would be great to have all of the answers.
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