There is one critical aspect of your business that you cannot underestimate or take for granted. It’s not marketing or accounting, although these are important and critical also. It’s . . .
Customer service: Depending upon your role in your business, they probably have much more interaction with your customers than you do. Your employees should understand the importance of your customers and enjoy servicing them. Customer-focused employees will ensure a pleasant and successful experience for your customers.
Operations: Properly trained employees will be more productive and have better outcomes than poorly trained employees. Training can be on-site, off-site, or a combination of both, but is extremely important to the overall results of your business. Your customers will also have a much better experience when dealing with capable employees.
Team: Your employees are your team and to some extent like an extended family, especially if you factor in all of the time that you spend together. The business owner is the leader of the team and how well your team is lead will ultimately determine how well they perform. Leadership skills can be learned by experience, training, advisors/mentors, and education resources.
Treat ‘em well: Your employees are people too and need to be treated with respect and compassion. This does not mean that you should not correct them or be firm when necessary. Everyone needs this from time to time, even you. Make sure to compensate them as well as you are able to and provide room for career growth. Remember that people have ups and downs in life and sometimes it will be your employees who will pull you through those rough patches; other times you will be their rock.
Good employees will help your business to grow and prosper and they will grow along with it. Bad employees will provide a stumbling block and decrease your chance of success. Don’t neglect your team!
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