Fake it until you make it! I heard this expression recently and many times in the past, but this time it made me cringe. Some might feel that there’s nothing wrong with showing people how successful and smart you are when you’re not really there yet. Here’s the problem and what to do instead:
It’s a Lie: If you just started your business and pretend that you are a huge success with your words or actions then that’s a lie. Don’t exaggerate your capabilities, the size of your business, or how long you have been in business. Would you want to do business with someone who lies to you?
It Hurts Financially: Purchasing a brand new piece of equipment, a very expensive vehicle, or renting a pricey office before you can afford to do so will put you in debt and cause a strain on your finances. This will actually reduce your chances of success in the future.
Damage to Your Reputation: A good reputation is one of the most valuable assets of your business. Why damage it before you even get off the ground?
Her are some alternatives:
Be Humble: Everyone has to start somewhere so start from where you are. Over time you can invest what you can realistically afford, including the “nicer things.” It’s amazing how much people are willing to help out their colleagues that need some help, and how customers appreciate authenticity. Many successful businesses have started from humble beginnings.
Get Better: Make yourself and your business better by investing time and reasonable sums of money to learn how to get better and more successful. Be creative and remember that bigger is not always better.
Be Honest: Don’t lie. This is self-explanatory.