employee

Are You the CEO of Your Business?

There are 3 phases of running a business with the ultimate phase of becoming the CEO. The first is that of an employee, the second of manager, and then CEO. Most business owners are in the first two phases and never achieve the CEO level. Why is this and what are the steps to become the CEO?

Every single phase is extremely important to a business, and every person in these positions is vital for the business to operate. However, if you want to be the CEO, then you must take steps in a different direction, which takes endurance. Let’s take a look at each step and how to move forward.

Employee: An employee is the one who is doing all of the work, whether physical or intellectual, such as a cook and server at a restaurant or a doctor and a nurse at a hospital, along with all of the other myriad positions. Many business owners become very wrapped up in the day to day operations and never take a break to become a manager or their business has not grown enough to support a manager.

Manager: The main job of a manager is to manage people, projects, and the overall flow of work. Although their main function is to manage these items, they will also need to jump in from time to time to help with tasks and get their hands dirty. Usually business owners are partly managers and partly employees because they are unable to fully let go of operations or their growth does not support a CEO position.

CEO: The CEO is the visionary of the business and is responsible for the business as a whole. Only high impact decisions should be made by the CEO, along with spending time on the utmost important items. A good CEO will do amazing things for a business, while a bad CEO can destroy a business in a relatively short period of time.

Unless your goal is to be an employee-owner or manager-owner, then you must take certain steps to become a true CEO. For some businesses, especially professional services businesses, this task is a little harder due to the technical expertise required to run the business.

Depending upon your goals and resources, the first step is to build up your team. Without a team of employees, you will never progress to the next level of manager. Once you have a team, you need to relinquish your everyday customer-service type activities and focus on managing your employees and the business. Lastly, you’ll need to hire managers to take over your duties to ultimately become the CEO. It only takes 3 steps! Of course, this is easier said then done, and there will be a multitude of roadblocks and challenges along the way.

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Why Does a Fast Growing Company Bleed Cash?

The irony of growing a company quickly is that it tends to bleed cash, and a lot of it. Why is this so and what can you do to prevent a cash crunch to keep the momentum going?

A fast Growing company is likely to spend more money to feed the growth of the business then a mature, slow-growing business in such areas as marketing, employees, technology, equipment, improvements, rent, and so on. The key to not going broke is to manage the process to keep the cash inflows consistent and much greater than the cash outflows. For example:

Accounts receivable: Sales growth without receiving money coming in will be awfully painful. Make sure you have billing and collection procedures in place to keep the cash coming in timely.

Marketing: There are different thoughts on how much should be spent on marketing as a percentage of sales. However, instead of thinking about percentages, think about effectiveness of your marketing so that your cash is not wasted.

Improvements & equipment: Building out a new location can be very costly, but there are several ways to minimize the risk of setting up an additional location. First, make sure that your first location is profitable and producing excess cash flow, second, build up a cash cushion, and third, obtain favorable financing or use a combination of cash and financing.

Employees: As sales increase there is a temptation to quickly hire more employees, which is necessary. However, if you hire too quickly, then the productivity of each employee will be too low for you to make a profit. A good strategy is to create metrics, that if met, will let you know that it is time to hire another employee or employees.

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