Monthly Archives: February 2020

I Took the Day Off and You Should Too

Technology is absolutely wonderful at times. This is one of those times because I took the day off today, but still didn’t miss my goal of writing one post per week. Everyone needs a day off, a week off, or even a month off and here are 5 reasons why:

Rest and Recuperate

After working intensely or longer than normal hours everyone needs to take a break. The day after tax season is always a day off for myself and my staff, and I like to take at least a few additional days off after that. It’s hard to take a family vacation at this time with the kids being in school, but I get to see them more though.

Spend Time with Family

It’s good to be able to spend some additional time with your family and not being at work all day. You don’t have to fight the commute, come home tired, or still have stress resting on your shoulders when you come home. Most likely you are just a little more relaxed.

Complete a Small Project

Maybe there is a project that needs to be tackled that you haven’t been able to get to. For me, the list seems endless, but it feels good once a project is finished. Be careful if the project is too large, otherwise it will take away from resting and recuperating.

Reflect and Think

When I am able to relax, it makes it easier to reflect on different aspects of my life and the direction of how things are going. Also, ideas seem to flow more smoothly when not under pressure.

Be Thankful and Grateful

Be thankful that you get to have a day off and grateful for all that you have. A little gratitude can help to put things into perspective.

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Wanna Be More Comfortable Financially?

Isn’t this what everyone says, that they want to be more comfortable financially? There are two ironies that are common with this thought, but you can do something about it.

Scenario #1

In this scenario you are making a good living, saving plenty, built up a good portfolio of assets, and have little to no debts. You should feel secure and comfortable, but yet you do not. Due to the fact that finances are very, very emotions based would be the reason for this, but I’ll let the psychologists figure out the exact reason. Whatever the reason may be, there may be two solutions to help change your perspective in this case: be thankful for your strong finances and be more generous with your giving. Remember, you can’t take it with you at the end, and there are others that can use some help right now.

Scenario #2

This is probably a more common scenario, but also relates to everything else in life. You need to make more money, save more, pay off your debts, and make your finances more secure and comfortable. Ironically, every action you take is in direct contradiction to obtaining healthier finances, from impulsive spending, failing to save, purchasing on credit, and a lack of serious actions to make more money. Maybe the reason is because you’re getting by, although not in a financially healthy manner, or maybe you feel like you are being restricted if you save a purchase for another day. Either way, it’s not working out well and you need to make changes. Even if the changes are very, very small changes, such as saving just 1% of your income, you will be surprised by how effective this can be to get the momentum going.

Last Thought

I’m not sure which scenario is better or which one is easier to fix. Would you rather think you are not financially comfortable, but really are, or not be comfortable, but prevent yourself from getting there?

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Why is Sales Such a Bad Word?

Everyone is trying to sell something, whether we realize it or not. Even employees are trying to sell themselves to get a job and keep moving up the ladder. Although selling has a bad reputation, it is more about intent, which makes it either good or bad.

The Bad Side of Sales

Selling a service or product that is unnecessary, unhelpful, damaging, or just not needed are the worst forms of selling. The “not needed “ product can be very subjective though, because no one really needs a Dodge Challenger Hellcat, but on the other hand, maybe it is exactly what is needed! On a serious note, a common example of selling something that is unnecessary can be a professional telling you that you need to replace your entire heating system, when it can easily be fully repaired for a fraction of the cost. Another example can be a warranty that is completely useless. The list goes on and every business that sells or provides a service should try to avoid selling in this manner.

The Good Side of Sales

If you are selling something that is in the best interest of your client, customer, or patient, then you are selling correctly. Put their interests before your wallet and you have nothing to worry about. This is the simplest test to alleviate your fears of being a sales person.

Don’t Over Think It

Don’t think about it too much. Everyone is selling something to some degree, whether we recognize it or not.

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Are You Keeping Track of the Right Metrics?

Financial information tends to bore most people except for accountants, accountants, and accountants. Even though the thought of looking through and analyzing numbers may scare you, there are some metrics that drive your financial results and should be measured carefully. They are usually more exciting to keep track of because they can also help predict your results. Here are some examples:

Customer Metrics

Volume: Examples of customer metrics can include: the number of patients, clients, or customers seen/visits per day, week, or month. An increase in this number will increase your sales, however, there may be a delay in actual cash received.

Sales per customer: Are your customers purchasing more or less from you? An easy way to increase sales is to increase the amount of sales to each customer.

Multiple Location Metrics

Same store sales or sales by location: If you have multiple locations, you must keep track of your sales by location. Ideally, you want to keep financials by location, but sales per location is a good starting point. You should compare the sales versus the same period last year and also with other locations.

Net profit by location: It’s great if your sales are doing well in one location, but if the profitability is poor, then you need to know this to make improvements or to shut down that location. Time and resources need to be spent at locations that will achieve the highest return.

Sales or Billings per Employee or by Employee

Sales results: Which employees are performing well, and which are not? What if you operate a real estate office and do not know which agents are your top performers and which are not performing?

Billings: For non-sales positions, especially professional services firms, a crucial number is billings per employee. A low amount may mean that you are over staffed or have inefficient operations. It is also critical to know billings per individual employee.

Leads & Sales Generation

# of leads: Are you receiving more inquiries or less inquiries compared to last month or last year at this time? An increase in leads should result in an increase of sales, but this is just the starting point.

Appointments scheduled: What is the percentage of inquiries that set appointments? You need to make sure that you are able to schedule appointments from your leads.

Appointments closed: A high closing ratio is the ultimate goal and a sign of sales productivity.

Customer acquisition cost: Ideally, you want to obtain customers at the lowest cost possible with the least amount of effort. The longer you retain a customer then the more you can spend trying to acquire them, but if you spend too much money on obtaining one-time customers then your profitability will suffer greatly.

The Metrics are Endless

There is an endless amount of metrics, and each industry has their own set of metrics that are measured, but sometimes metrics can be borrowed from outside your industry to make your own business more profitable. Review your situation to see which metrics will have the most impact to keep your success moving forward.

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Should Married Couples Keep Their Money in Separate Accounts?

It’s not uncommon for married couples to keep their money in separate accounts, specifically checking accounts. With retirement accounts, each spouse must have their money in a separate account, including IRA’s and 401k’s, but is it ideal for a married couple to have separate checking accounts vs. a joint account, and why is this important?

Exceptions

There are some situations where funds must be kept separate, such as the case of a spouse with some sort of addiction (spending, gambling, substance) or mental issue, but this must be done to protect the family. I’m not referring to this situation.

Business Analogy

Can you imagine starting a business with a partner and then telling them that there needs to be separate accounts for the business that they bring in vs. the business that you bring in? In some cases, you may be able to know this information, but it can start to get grey very quickly. If everything was separate, then how are you partners? Who pays which bills and when? Should each partner know what the other is doing financially? I have never heard of a business that has done this and if they have, then I would like to know how it worked out. On a practical level, it is no longer a partnership. If a husband and wife have separate accounts then how can they behave like partners, financially speaking?

Unity

Having a joint checking account forces both spouses to work together and communicate about finances. Finances permeate through all aspects of a family from simple matters to more complex matters. A joint checking account keeps both spouses on the same page, and helps to keep them accountable to each other. It also helps to minimize selfishness and sets a focus on the family. With separate accounts, you can easily spend money on your own needs instead of putting the needs of your spouse and family first.

Asset protection

Do you want to know how to protect your assets in a marriage? Protect the health of the marriage so you do not have to worry about divorce. Practically speaking, what are you really protecting if you have separate checking accounts? The point of a checking account is not to save money, but it is used to pay for the operating expenses of the family.

Interdependence vs. Independence

It’s great to be independent, but interdependence is a more mature, evolved, and higher level of thinking. Independence states that “I” am important while interdependence shows that “we” are important. Which would you rather be?

Give it a Test Drive

If you are currently keeping your checking accounts separate, then why not give a joint checking account a chance? Try it out for 3 – 6 months and see if it changes the nature of your relationship. If they get better then let me know, but if things get worse, then don’t tell your spouse that you got the idea from this article.

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