Monthly Archives: July 2019

Old School Marketing that Still Works

Google AdWords, Facebook ads, Instagram, and email marketing, are just some of the modern ways to market your business. We are told by social media experts that traditional, old-school marketing does not work anymore. Let’s take a closer look, especially as some digital marketing methods have become overly saturated.

Some traditional marketing methods work better than others, which is the case for any type of marketing techniques. Methods, such as phone book advertising, may be dead because no one receives phone books anymore, but here are 4 old school methods that are still alive:

Networking: Developing a network of referral sources by going to networking events, lunches, dinners, etc. and developing strong, trusted, relationships, still works. People always like to do business with and refer their customers to someone they know, like, and trust. It may take some time though.

Pounding the pavement: If you are selling a service or product to restaurants, as an example, then make an effort to visit them. Make sure to know when it is a convenient time to stop by plus it is beneficial to have information to provide to the business owner.

Direct mail: I’ve heard it being said that direct mail is dead. It’s not true. If you are going to commit to direct mail, which can be very costly, make sure that your efforts are very focused and get noticed.

Speaking engagements: What better way to come into contact with people who actually want to hear and know more about your expertise? Even a small group of attendees can produce a significant return on your time and investment, especially if you make it easy to get in touch with you and obtain contact information from those willing to share this information.

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The Lifeblood of Your Business

There is one critical aspect of your business that you cannot underestimate or take for granted. It’s not marketing or accounting, although these are important and critical also. It’s . . .

Your employees!

Customer service: Depending upon your role in your business, they probably have much more interaction with your customers than you do. Your employees should understand the importance of your customers and enjoy servicing them. Customer-focused employees will ensure a pleasant and successful experience for your customers.

Operations: Properly trained employees will be more productive and have better outcomes than poorly trained employees. Training can be on-site, off-site, or a combination of both, but is extremely important to the overall results of your business. Your customers will also have a much better experience when dealing with capable employees.

Team: Your employees are your team and to some extent like an extended family, especially if you factor in all of the time that you spend together. The business owner is the leader of the team and how well your team is lead will ultimately determine how well they perform. Leadership skills can be learned by experience, training, advisors/mentors, and education resources.

Treat ‘em well: Your employees are people too and need to be treated with respect and compassion. This does not mean that you should not correct them or be firm when necessary. Everyone needs this from time to time, even you. Make sure to compensate them as well as you are able to and provide room for career growth. Remember that people have ups and downs in life and sometimes it will be your employees who will pull you through those rough patches; other times you will be their rock.

Good employees will help your business to grow and prosper and they will grow along with it. Bad employees will provide a stumbling block and decrease your chance of success. Don’t neglect your team!

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The Secret Formula for Financial Happiness

Is there really a secret formula for financial happiness? If so, it would look like this:

Income = $100

Spending = $90

Result = Financial happiness

Alternatively:

Income = $100

Spending = $110

Result = Not too happy financially (at least not for long)

Simple, but true.

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