Monthly Archives: December 2018

Small Business, Large Profits

All small business owners want to increase sales, open new locations, obtain more customers, add employees and grow, grow, and grow some more. It sounds good, but is it really necessary? Is there an alternative?

Necessity: It is necessary to grow your business as the alternative isn’t too appealing. You have financial obligations and people that depend upon you, such as family, employees, and customers. So, yes, it is necessary, however, here is a different view on growth.

Focus on profitability: If you double your profit margin then this has the same impact as doubling the sales of your business. Even if you increase the profit margin by several percentage points then it has the same impact as increasing sales. It sounds too easy, but here are some ways to do this:

  1. Decrease the number of services/products. Spreading yourself too thin usually decreases your profitability because it is hard to do everything well.
  2. Service the proper clients by targeting a more defined niche.
  3. Use marketing methods that only target the customers that you want to serve.
  4. Plan ahead for large purchases or investments, including space requirements, people, vendors, equipment, and technology.
  5. Price your products and services properly.

The interesting fact is that when you are more profitable, then each additional dollar of business is worth more to you, which makes it easier to actually grow further.

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How Long Should You Save Your Tax Returns and Financial Records?

The IRS says that you should normally keep your records for 3 years, and for some situations you should keep them for 6 to 7 years. However, I strongly disagree and here is what you should do and how to do it:

Tax returns: Do you want to know the prudent answer to how long you should save your tax returns? Until you are dead, and even then your heirs should probably keep them until years after the estate is settled. Why should you do this even though the IRS has 3 years to audit your returns and 6 years if you under report more than 25% of your income? Here are several real-world practical reasons:

  1. It is far too common that the State of New Jersey will send a letter to you stating that you never filed a tax return from more than 10 years ago. Additionally, if you are selling your business, trying to obtain a specific license, dissolving a business, or for any number of reasons, then the State will perform research to see if you filed all of your tax returns. Even though the State may be wrong, you will still generally need to file the returns.
  2. Information carries over from year to year. As your tax return becomes more complex, your income tax information tends to carry over for many years, such as investment losses and rental property purchases.
  3. A safe way of storing your tax returns is to keep both digital and hard copies.

Financial records/receipts: What if social security has incorrect information about your earnings from 25 years ago? If you have the actual records then you can prove your case more easily. This includes tax information, such as W-2’s and paystubs. Here are some timeframes based on the types of documents:

  1. Tax documents should be saved forever, just like you save your tax returns. This especially relates to business tax records. Brokerage statements should be included as part of your tax information as they contain purchase price information.
  2. Bank and credit cards statements can be discarded after a few years. However, if they contain tax information or are connected to a business or real estate, then you should save them forever.
  3. Utility bills can be discarded after about 6 months. Sometimes you need these to prove your residency, but the timeframe needed is generally a few months.
  4. ATM and purchase receipts can be discarded once you view the transaction on your bank statement or online. However, when purchasing from a restaurant, you should make sure that the amount after a tip is accounted for actually settles, which can take several days.
  5. Receipts for improvements to your home or for large business purchases should be saved forever.
  6. If you are short on physical space then save your records electronically, but make sure that you have a cloud backup.

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Should You Talk About Religion and Politics in a Business Setting?

We are taught that you should not speak about religion and politics because it causes tension, disagreement, and bad feelings. What about in a business setting at work with your boss, employees, co-workers, and clients/customers? The correct answer is . . . .

Maybe. Here are some examples of when and when not to speak about these emotionally charged topics:

When it’s not ok: First, take a look at yourself. If you are unable to speak about religion and politics without letting your emotions take control, without insults (I do not mean being politically correct), and being open to both learning from the other person and teaching the other person, then you need to first work on this before speaking about religion and politics. Similarly, are you able to speak to the other person and have a conversation, or do they just want to spew their beliefs without regard to having an actual discussion? Does the other person disagree with you regarding everything because they do not want to even hear facts or truths? If that is the case, then it is probably futile to speak with them about religion and politics and possibly any other topics as well.

When it’s ok: It’s okay when the exact opposite is true of when it’s not ok. When you are able to speak to people with charity then you are ready. When you are ready to have a dialogue and are open to learning the other’s position, even if you do not fully agree with them, then you are ready.  If you are passionate about your beliefs, then don’t beat people up to get your point across, even when you are 100% correct. Don’t be afraid to speak the truth, but also be sensitive to your timing. Lastly, you can communicate more by the way you live your life then with verbal communication.

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